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Scaling FemaleMuslim-owned Brands with Bespoke Creative Strategy

Former Creative Director and UGC Talent Manager with over +£300k reinvested across my ads.

Trusted by

and 100+ brands

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Client Results

Zailarah

Assisting Zailarah with their UGC ads, our success became clear very quickly. Out of the four campaigns I recorded, scripted and edited , three delivered exceptional results; achieving X5, X3 and X3 ROAS (return on ad spend) – while consistently maintaining a CTR between 3% and 3.67%. Each ad reached between 12,000 and 44,900 impressions, solidifying the strength of our creative strategy.

The Saltworks Company

As Creative Director at The Saltworks Company, I led high-performing campaigns across paid media and influencer strategy. I produced a top 10% CTR TikTok ad hook and directed a separate campaign that generated over 10 million impressions* and drove £150K+ in reinvestment.* The ads I scripted and directed have now been running for 700+ days. During this time, I also managed a diverse roster of up to 30 creators monthly, overseeing influencer  marketing efforts across both the UK and Poland.

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Deenable Tools

I joined Deenable as their Social Media Manager after initially supporting the brand with product photography. In under two months, I drove over 3+ million impressions and grew their TikTok following to nearly 30,000 through targeted content strategy and platform-native execution.

Revyval Halal Beef Tallow

When Revyval first reached out, their content relied on AI voiceovers, generic stock-style clips, and had no real strategy. They’d never worked with a creator before me. 

The results? Their videos ran in ads that gained nearly 400K+ impressions (as of 08/25), they grew from 5K to over 8K followers, and engagement shifted from passive likes to genuine community conversations. Most recently, they’ve launched a new product, backed by the momentum of that content.

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“This is just WOW! Absolutely love it! We would have to start working on some retainer your ads are magic seriously..."

*estimate based on the campaign performance.

The Saltworks Company

User-Generated Content

The following videos are recent examples of my creatives and organic posts, which have demonstrated proven success.

Travel & AirBnB Content

Here’s a glimpse into my past work creating authentic, high-performing content centered around Airbnb stays and outdoor adventures.

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